What is the difference between an influencer and a creator?

By now, you’ve likely heard of influencer marketing and of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Many people tend to use those terms interchangeably, and while they are similar, they aren’t identical. So which type should your […]

What is a UGC and how should I use them? A small guide.

In marketing, user generated content (also known as UGC) refers to content related to your brand created by someone who is not an official representative of your business.It could be a social media post, review, video, podcast, or any other type of content. If it’s about your brand and none of your employees or affiliates […]

Turning customers into advocates


Having a comprehensive strategy in digital marketing is essential for every brand success. Working with an engaged customer base, which not only consider itself as a brand follower but as a part of brand success is now key to a successful marketing program. Increasingly, people pay attention to a brand values and role in the […]